Beautiful Artwork That Only Shows Up When the Street is Wet

This mural in Seoul, South Korea takes hidden artwork to a new level with vibrant color. With the help of Pantone, a group of designers painted a sneaky mural on the street that only becomes visible when it rains. Monsoon season is a dreary time in South Korea, but the new artwork gives the street a pop of color.

Called Project Monsoon, the art is inspired by South Korea’s culture and topographical features. Bright blue ponds with turtles and fish have been painted with hydrochromic paint, a special formula that turns from transparent to opaque when wet. To get people excited about the project, augmented reality billboards have been installed to give pedestrians a sneak peek at the artwork to come in the rainy season.

The project has already received some acclaim, winning the Black Pencil and a Yellow Pencil at the 2015 A&AD New Blood awards.

Publicités

Laisser un commentaire

Entrez vos coordonnées ci-dessous ou cliquez sur une icône pour vous connecter:

Logo WordPress.com

Vous commentez à l'aide de votre compte WordPress.com. Déconnexion / Changer )

Image Twitter

Vous commentez à l'aide de votre compte Twitter. Déconnexion / Changer )

Photo Facebook

Vous commentez à l'aide de votre compte Facebook. Déconnexion / Changer )

Photo Google+

Vous commentez à l'aide de votre compte Google+. Déconnexion / Changer )

Connexion à %s